I’m especially proud of him that it was in the Your Rights Online section. A post of his (linked as “Many people…”) about Tynt was linked to from a post that made it to their home page. His site stayed up under increased traffic load.  I’m looking forward to digging in to his web stats to see what kind of effect that had.

sdk7327:

I have been doing a lot of research on social media and its value, and I think it is interesting how many businesses want to leverage it to make money. The problem they come across when doing this is that they don’t know about the commitment social media requires to make it effective. It is not just about slapping up a blog or facebook fan page, its about building relationships with people.

Very true.  Helping them with the proper use of measurement tools like Google Analytics and its Goal Tracking can help prove the ROI on these efforts. For example of 50% of inbound traffic from Facebook leads to purchases (or whatever the goal), yet 1% of inbound traffic from Twitter accomplishes the same goal, then the commitment to Facebook is showing a much greater payoff.